Advertising, Branding, Content Development, Marketing, User Research + Testing, UX/UI/Development

We partnered with the Brooklinen founders to evolve their Kickstarter campaign into a 50 million dollar business.

Brooklinen is a direct-to-consumer luxury bedding startup with a focus on transparent pricing and responsible manufacturing. After a successful Kickstarter campaign, they brought us on as a full-service creative partner. There was clearly a demand for their sheets, but they needed help nailing the perfect brand personality that would speak to their customers.

  • 01

    Talking the Brooklinen talk.

    Our art and copy teams collaborated closely to create the Brooklinen Brand Bible, a comprehensive how-to guide that covered everything from typography and logo treatments to copy tone and brand attributes. It captured the heart and soul of the Brooklinen brand and ensured a clear, consistent voice, while still leaving plenty of room for the internal team to play and innovate.

  • 02

    Getting ready for bed.

    Once we understood the Brooklinen vision and who we were talking to, we worked with the founders to start pushing the brand forward. We took care of all of their marketing collateral, including their site, emails, banners, product and lifestyle photography, and OOH campaigns. While Brooklinen has grown and brought many of their needs in-house, we continue to collaborate on photo shoots, seasonal campaigns, and product launches

  • Each season, we partner with Brooklinen on their photoshoots to evolve their look and feel.

  • We ensure that assets are easily translatable for all social channels.

  • And our assets easily fit into the marketing and trigger email flows we designed.


Shiny, bright and just right.

This one’s our favorite project to date. We created an immersive subway takeover at the Bedford station in Williamsburg, Brooklyn. Sheet, yeah!