02
Creating the platform.
We built a unified e-commerce platform for Chico’s three brands, prototyping every step of the way to test the new layouts with real users. We looked to the user insights to decide how we should enhance the shopping experience. Customers wanted to see suggested items, more intuitive navigation, and enhanced search functions with multiple selection filters to help them see exactly what they were looking for.
By using a single platform for all of the brands, we simplified updates on the backend, while still offering customization for a unique look and feel. With easy-to-use responsive templates, content can be refreshed regularly and efficiently for all screen sizes. What does that mean? Less behind-the-scenes stress, and more time focused on the customer and what she wants.