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A singular digital experience
DevaCurl is dedicated to all things curly hair, from products and branded salons to stylist education programs. They brought us on to help them create a cohesive world in which their distinct B2C, B2B, and salon businesses could sit together seamlessly. Starting with an overhaul of their master brand, we helped them reimagine the overarching company mission, as well as the values of each sub-brand. The result? A clearly defined brand architecture with a best-in-class digital experience to go along with it.