Bringing more flavor
to the marketplace

Qdoba Mexican Eats

Our Role:

Consumer Segmentation,
Target Profiling & Personas,
Social Audits,
Content Strategy & Creation,
Creative/Art Direction,
Brand Development,
Motion + Edit

In a post-pandemic world, QSR challenger Qdoba wanted to inspire younger generations to reconnect around good food, great flavors, and people who make life worth sharing. We built a new brand platform, segmentation strategy, and creative campaign that celebrated individually and expression while serving up a lot of smiles and delivering outsized results.

Giving Flavor-venturers a moment to shine

Authenticity is an essential ingredient when it comes to connecting with Gen Z and Millenial audiences. We identified influencers in key markets, shot bespoke creative, developed brand assets, and launched a campaign that featured passions from a diverse mix of talent alongside their favorite ways to enjoy Qdoba.

Creating a more flavorable world together

We developed the segmentation and communication framework along with the brand guidelines to inspire the ongoing communications and campaigns for the year and ensure that all of the content and campaigns delivered the same enticing look, tone, and feel.

The new brand guidelines made it easier to establish a cohesive marketing presence across franchisees for national campaigns while supporting new store launches and local activations.

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Serving up crave-worthy launches

We made sure new product launches sizzled from the chile-and-garlic, slow-cooked beef goodness of Brisket Burritos to the hot & sweet flavor of Chohlula Chicken.