Building a DTC future where snackers come first

Frito-Lay

Our Role:

Quantitative & Qualitative Research,
Analytics Configuration & Audits,
UX/UI Design,
Content Strategy & Creation,
Creative/Art Direction,
Brand Development,
E-commerce,
Accessibility Compliance,
AI-powered Features,
SEO & SEM

Where do snackers shop? Wherever it’s convenient. By launching Frito-Lay’s first DTC platform, we paved the way for greater customer loyalty and retail optimizations that make their brands smarter in-market while giving snack lovers an experience they can’t get anywhere else.

A one-stop shop serving hard-to-find flavors

As the only online shop for limited-edition flavors, merch, and custom bundles, Snacks.com became the ultimate destination for flavor seekers.

Snackers arrive at a dynamic homepage featuring the latest flavor drops, campaign offerings and more, built on an intuitive CMS platform.

Flavor-focused navigation and filters help snackers discover new favorites and tried-and-true classics.

Shoppable, detailed-oriented product pages communicate value, alongside a deep dive into ingredients, recipes, flavor profiles, and more.

Delivering what you want how you want

For the first time ever, Frito-Lay introduced make-your-own variety pack ordering for Snacks.com members to mix-and-match flavor combos to their heart’s content. Mom’s classics + Dad’s hard-to-finds + Lil’ Ginny’s Flaming Cheetos in one pack.

For snackers who are too hungry to browse, the site offers curated starter packs for a quick and easy shopper experience.

A streamlined checkout experience lets shoppers easily name variety packs and add them directly to their cart.

Influencing the next big nom

Snack.com gives VISs (Very Important Snackers) BFD status. Exclusive offers, limited-edition swag, and opportunities to try, share, and order the next big flavor drops before other shoppers are just part of what makes the new Frito-Lay faniverse so appealing.

Every big brand moment from holiday features to pop culture-driven campaigns has a special place to shine.

A delicious new look

The bold and dynamic art direction, product photography, and content creation we produced gave the site a freshness worthy of its audience while providing a thumbstopping suite of responsive assets for the clients.