Swoon Reads
Branding, Content Development, UX/UI/Development
When Jean Feiwel, the publisher behind the iconic The Baby-Sitters Club series, first envisioned Swoon Reads four years ago, she reimagined the traditional manuscript-to-book journey with a crowd-sourced publishing platform. Feiwel developed Swoon Reads, an imprint within the Macmillan publishing family, and turned an engaged community of readers and writers into editors. The Swoon Reads community reads and reviews manuscripts, helps up-and-coming authors with edits and encouragement, and even votes on the final design of published book covers.