Tempur Sealy International

Tempur Sealy International

Advertising, Content Development, Marketing, Strategy, User Research + Testing, UX/UI/Development

Helping the #1 name in sleep win

How do we help Tempur Sealy International transform their digital footprint to take on direct-to-consumer challengers?

01

Rethinking bedtime

With $4.9 billion in sales, Tempur Sealy International’s world famous mattresses and bedding products have revolutionized how we sleep. But direct-to-customer startups with fresh branding, innovative UX, and sophisticated digital marketing were upending the industry. We helped TSI modernize its e-commerce and marketing so they could not only stay on top, but keep the competition at bay.

02

Dreaming up a new site

We helped retailer-centric Tempur-Pedic^® retool their entire online experience so they could meet customers’ needs wherever and whenever they want to shop. We built a direct-to-consumer e-commerce offering—starting with creating a new site on top of legacy infrastructure, building the core interface, integrating inventory, customer service, IT, warehousing, distribution, and more.

We created a flexible homepage to support a variety of testable marketing messages.
User testing revealed feel is often the top consideration for customers—which informed messaging hierarchy.
We organized shopping and comparison modules by feel, featuring “quick get” visual cues.
To aid product discovery and boost average sales, we presented complementary products as bundles.
We highlighted reviews in key areas to help further educate potential customers.

03

Better sites for better sleep

Our work expanded to developing e-commerce operations for both Sealy^® and Stearns & Foster^®—13 sites total, which we continue to optimize. This work requires us to solve significant challenges—like layering best-in-class CX over hundreds of configurations across dozens of products—to ensure customers find what they’re looking for easily and feel confident in their purchases.

04

An evolution in advertising

As digital AOR, we helped TSI International evolve from a TV-first to a digital-first marketing ecosystem by connecting our ecomm offering to a robust array of campaigns and always-on digital creative. Our work includes paid and organic social, display, search, messaging and testing strategy, brand guideline development, and more across all three TSI brands, culminating in ~35 digital marketing campaigns annually. We work closely with interagency partners to implement a robust test-and-learn strategy, which gives us a constant feedback loop of consumer and performance insights for the optimization of future creative and digital product.

05

Keeping up the pillow talk

We helped TSI grow from purely organic social to a boosted approach, with cohesive visual, message, and strategic direction across all three brands, creating content for both evergreen and seasonal digital marketing.
- Instagram channels grew by 30% and increased overall engagements by 70%
- We’ve published 900% more Facebook posts, increased reactions by 70%, and received 167.7 million cumulative video views

06

Not hitting snooze on content

We create content for both day-to-day and big picture initiatives, including advertising, social media, and in-store experiences. Our work extends across photography, CG assets, animations, illustrations, and more, to support all of the brand’s communication touchpoints.