How do we help small-space home product specialistsYamazaki become more familiar to an American customer?
01
An evolution in style
A household name in Japan, Yamazaki started as a small, family-run ironing board manufacturer over a century ago. As their customers evolved, so did they. Today they create truly unique, ultramodern products that are mindfully designed to improve and elevate the quality of small-space living.
02
Brand refresh
Yamazaki is universally recognized for bringing simplicity, quality, and intelligent, considered design to everyday items. We had to develop their brand in a way that reflects this this mission and aesthetic while accelerating growth in the American market.
03
Site redesign
To help customers shop with clarity and confidence, we did a full redesign of Yamazaki’s ecommerce site, including user testing, content strategy, shopping flows. We used conversational, brand-aligned copy, offered “real life” imagery showing the multiple uses of Yamazaki’s products in a relatable way, offered reviews and user-generated content, and more. We also created tools to suggest multiple products to shoppers that would complement each other aesthetically and practically.
Homepage
Category pages, Product grid
PDP
Blog, Article
Loyalty Rewards Program
04
A pandemic photoshoot
Over five days, across two locations, during the pandemic, we produced a photoshoot of over over 100 items for use on site. Our photography style worked to open up the brand and products to a more gender neutral audience, as opposed to being female-focused. It was integral to highlight the products in ways that showed their usability, functional design details, craftsmanship, and thoughtfulness of the intentions behind each item.